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Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails

TAPTSX:TPX.ATSX:TPX.B
  • Molson Coors Beverage Company has completed the acquisition of Atomic Brands Inc., the maker of Monaco Cocktails.
  • The transaction establishes Molson Coors as a top-five supplier in the ready-to-drink cocktail segment.
  • More than 80 members of Monaco's sales team will join Molson Coors to strengthen U.S. sales capabilities.
  • The acquired brand joins Molson Coors' U.S. Beyond Beer portfolio alongside existing offerings.
  • Monaco was launched in 2012 and became the #1 independently owned ready-to-drink singles cocktail brand in the U.S.
  • The company plans to leverage Monaco's national scale while maintaining continuity for customers, distributors, and consumers.
  • Retained Monaco team members will support the integration phase before eventually representing Molson Coors' broader flavor portfolio.
  • All data points regarding market position are sourced from Circana or Nielsen xAOC for the period ending January 24, 2026.