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Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio

TAPTSX:TPX.ATSX:TPX.B
  • Molson Coors Beverage Company announced the acquisition of Atomic Brands, Inc., the maker of Monaco Cocktails.
  • Founded in 2012, Monaco holds a 5% market share of RTD singles in the U.S.
  • Monaco is currently the #1 independently owned ready-to-drink singles cocktail brand in the U.S.
  • The brand is sold in over 70,000 retail locations across the U.S. with strong presence in convenience stores.
  • Monaco's distribution network significantly overlaps with Molson Coors' U.S. distributor network.
  • The acquisition supports Molson Coors' Horizon 2030 strategy to grow its "Beyond Beer" portfolio.
  • Expected benefits include increased marketing support for Monaco & expansion through chain retailers.
  • The transaction is subject to closing conditions & is expected to close in the coming weeks.