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Mondelēz International Continues to Expand Sports Footprint with Sponsorships Across Five Powerhouse College Athletics Programs

MDLZ
  • Mondelēz International announced a sponsorship deal covering five premier collegiate athletic programs on August 27, 2026.
  • The company serves as a Proud Partner for the University of Florida, University of Michigan, & University of Southern California, & a Proud Sponsor for the University of Arkansas & University of Texas at Austin.
  • Featured student-athletes in the campaign include JuJu Watkins (USC), Trey McKenney & Olivia Olson (Michigan), Madison Booker (Texas), & Jordan Smith Jr. (Arkansas).
  • The partnership integrates Mondelēz brands such as OREO, RITZ, CHIPS AHOY!, SOUR PATCH KIDS, & CLIF BAR into gameday traditions across multiple sports.
  • High-impact game-day displays featuring core snack lineups will be installed at regional retailers including H-E-B, Publix, Walmart, Meijer, Hy-Vee, & Albertsons.
  • The agreement, facilitated by Learfield, includes year-round fan activations & in-venue branding elements across football, basketball, baseball, softball, hockey, & more.
  • This expansion follows Mondelēz's recent role as the "Official Snacking Sponsor" of the Kansas City Chiefs & previous support for the Big Game, Inter Miami CF, & March Madness.
  • Mondelēz International reported 2025 net revenues of approximately $38.5 billion & operates in over 150 countries with iconic global brands.