newsfilter
← Latest News
Business Wire·

More Consumers Say They Plan to Shop Small® This Holiday Season Ahead of Small Business Saturday®

AXP
  • 88% of U.S. consumers plan to shop at small businesses this holiday season, marking the highest level since 2012.
  • 70% of small business owners state that holiday spending will impact their ability to grow in 2027.
  • 96% of small business owners are using new strategies to prepare for the holiday season.
  • 90% of small business owners expect to utilize AI tools for marketing, operations, personalization, 500 small businesses nationwide, with each recipient receiving $20,000.
  • 72% of consumers shop small to find memorable gifts, 70% of small businesses say holiday customer support will impact their ability to grow in 2027, 78% of consumers say small businesses are essential to their communities.
  • Small Business Saturday is scheduled for November 28.
  • American Express offers over $4,800 in potential savings through the Business Savings Suite 500 small businesses nationwide, with each recipient receiving $20,000.
  • 72% of consumers shop small to find memorable gifts, 70% of consumers get joy from discovering new small businesses, 82% of small businesses say support from loyal customers is especially meaningful.
  • Word of mouth is the top discovery method for small businesses, with 65% of consumers relying on recommendations from friends 80% of small businesses say Small Business Saturday helps build long-term customer relationships.
  • American Express supports small businesses through grants, marketing materials, 500 small businesses nationwide, with each recipient receiving $20,000.
  • 72% of consumers shop small to find memorable gifts, 70% of consumers get joy from discovering new small businesses, 82% of small businesses say support from loyal customers is especially meaningful.
  • Word of mouth is the top discovery method for small businesses, with 65% of consumers relying on recommendations from friends & family, 45% on reviews, 39% on social media posts.
  • American Express provides free Shop Small decals, signs, digital marketing materials, 500 small businesses nationwide, with each recipient receiving $20,000.
  • 72% of consumers shop small to find memorable gifts, 70% of consumers get joy from discovering new small businesses, 82% of small businesses say support from loyal customers is especially meaningful.
  • Word of mouth is the top discovery method for small businesses, with 65% of consumers relying on recommendations from friends & family, 45% on reviews, 39% on social media posts.
  • American Express provides free Shop Small decals, signs, digital marketing materials, 500 small businesses nationwide, with each recipient receiving $20,000.