GlobeNewswire·Nov 12, 2026, 9:02 AM ET

Most Consumers Plan to Purchase Private Brands This Holiday Season, New Report Finds

Advantage Solutions Inc. & its subsidiary Daymon released the Holiday 2026 Private Brand Intelligence Report on November 12, 2026.
82% of consumers plan to purchase private brands during the 2026 holiday season.
93% of consumers plan to celebrate Thanksgiving while 95% plan to celebrate Christmas.
52% of Gen Z & 53% of millennials intend to host Thanksgiving or Christmas respectively.
87% of consumers expect to spend the same amount or more on holiday groceries compared to last year.
71% of shoppers choose retailers specifically because of their private brand offerings.
77% of consumers plan to buy products featuring seasonal flavors.
69% of consumers are attempting to balance healthy choices with holiday indulgences.
The report highlights key trends including demand for seasonal flavors, the need for long-term planning in limited-time offer programs, & growth in non-food private brand categories like pet, home, & decor.
Data for the report was gathered from two national surveys receiving over 2,000 responses from household shoppers.
The Holiday 2026 PBIR is part of the Advantage360 thought leadership platform & aims to guide retailers toward 2027 growth strategies.

Company: Advantage Sales & Marketing, LLC dba Advantage Solutions
Keywords: Nasdaq:ADV, Advantage Sales & Marketing, LLC dba Advantage Solutions