MTV’s 2020 +1theVote Campaign Harnesses the Power of Friendship to Ignite the Country’s Largest Voting Bloc

NEW YORK--(BUSINESS WIRE)--MTV is harnessing the power of friendship to ignite the most powerful voting bloc in the country. The global youth brand, whose impact on youth turnout dates back to “Choose or Lose,” today announced its 2020 +1theVote campaign. This year-long initiative will target first-time voters – including the four million who will turn 18 before the election – to help make voting a part of their personal identity and an experience to be shared with friends.