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My Code and vitaminwater Launch Neighborhue: Still in Color, Celebrating the Muralists Shaping Community and Identity Across America

KO
  • vitaminwater & My Code launched Season 2 of the Neighborhue platform titled "Neighborhue: Still in Color" on July 9, 2026.
  • The series expands geographically from New York to Orlando, Florida, shifting focus from restoration to the continuation of public art as an expression of identity & heritage.
  • Acclaimed muralists Don RIMX & Carlos Mateu are spotlighted for their work exploring cultural identity, resilience, & collective progress.
  • Don RIMX revisits the El Chamán mural in Orlando to reflect on bridging cultural memory with present-day community life.
  • Carlos Mateu explores the El Paso Del Tiempo mural in Brooklyn, a collaborative piece capturing the neighborhood's evolution & shared spirit.
  • The campaign features documentary-style video, editorial storytelling, & social-first content across Instagram Reels, TikTok, YouTube Shorts, & Remezcla's digital platforms.
  • Hillary Horton of vitaminwater stated the expansion aims to connect audiences with stories rooted in community & culture through authentic artist narratives.
  • Amani Duncan, CEO of My Code, emphasized that the artists illustrate their own neighborhoods to authentically reach growth audiences.
  • Content rollout begins with Don RIMX in Orlando, followed by Carlos Mateu in Brooklyn on July 20.
  • The initiative reinforces vitaminwater's commitment to creativity & self-expression while leveraging My Code's multicultural media ecosystem.