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National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity's Campaign for Universal Pictures' Wicked to Life in the First U.S. 4DX Brand Spot

Airing in select Regal 4DX theaters, the heightened sensory experience is designed to authentically connect the Xfinity brand with highly sought-after moviegoing audiences National CineMedia (NCM), the largest cinema