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Nature Valley Brings America’s Most Iconic National Parks to Life Through Commemorative Packaging and Exclusive National Park Adventure Merch

  • Nature Valley launches summer merchandise & packaging inspired by 15 iconic U.S. national parks in partnership with the National Park Foundation.
  • The "National Park Adventure Kits" include an America the Beautiful Annual Resident Pass, park-themed gear like trail-ready totes & neck gaiters, & limited-edition products.
  • New packaging features scenic artwork for specific product lines: Crunchy (Yosemite, Redwood), Sweet & Salty (Grand Canyon, Arches, Acadia), Protein (Yellowstone), & Biscuit Sandwiches (Joshua Tree).
  • Over the past 15 years, Nature Valley has donated more than $35 million to the National Park Foundation & helped restore over 20,000 miles of trails.
  • Limited-edition packaging is available at major retailers nationwide, while Adventure Kits launch on July 9, 2026, at NVgetoutside.com/parks.
  • Kits are limited to one per person/household, non-transferable, & available while supplies last, with no purchase necessary to enter.
  • General Mills, the parent company, generated U.S. $18 billion in net sales for fiscal 2026.