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Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada

  • Naturium, owned by e.l.f. Beauty, expands its presence to Sephora stores & online platforms in Mexico & Canada starting September 9, 2026.
  • The brand launches exclusively in Mexico at Sephora Mexico locations & Sephora.com.mx, while expanding its Canadian footprint to all Sephora Canada stores & Sephora.com/ca/en/.
  • This expansion marks the brand's entry into two new global regions, bringing its total international availability to six regions.
  • Key products available include the Glow Getter Multi-Oil Body Wash, Glow Getter Multi-Oil Body Butter, Multi-Peptide Moisturizer, & Vitamin C Complex Serum.
  • To celebrate the Canadian launch, Naturium initiates a brand campaign featuring local creators & hosts an experiential event on September 12 in Toronto at The Well.
  • Naturium maintains its positioning as a biocompatible, vegan, & cruelty-free brand offering clinically effective skincare at an accessible price point.
  • The brand was founded in 2019, acquired by e.l.f. Beauty in 2023, & is currently sold in the U.S. at Target, Ulta, & via its own website.