Business Wire·May 27, 2026, 11:44 AM ET

Naturium Launches "Glow Better Together" Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection

Naturium launched the "Glow Better Together" campaign to celebrate the community, relationships, & rituals behind its bestselling Glow Getter collection.
The campaign features Bretman Rock, a longtime brand champion who discovered Naturium in 2024 & now serves as the face of the initiative alongside 11 real community members.
As the fastest-growing skincare brand in the U.S. top 50 according to Circana data for the three months ended March 31, 2026, Naturium focuses on community-first storytelling.
Jake Galtere, Chief Marketing Officer, stated the campaign aims to celebrate the human side of glow, including friendships & everyday moments that help people feel confident.
The campaign involved a national casting call for raw, self-shot videos showcasing confidence, joy, & self-expression, with selected members like Kendra, Chris, & Shayna highlighting diverse backgrounds.
The Glow Getter franchise is Naturium's No. 1 body care line, featuring products such as the Multi-Oil Hydrating Body Wash, Body Scrub, Body Butter, & Body Oil.
Founded by Susan Yara in 2019 & acquired by e.l.f. Beauty in 2023, Naturium offers clean, vegan, & cruelty-free formulas available at Target, Ulta, & naturium.com.