NetProspex Partners with Marketo to Integrate NetProspex Data Enrichment into Marketo Marketing Automation Platform

WALTHAM, Mass.--(BUSINESS WIRE)--NetProspex, the leading provider of B2B sales and marketing data services, today announced the launch of NetProspex Data Enrichment for Marketo (NASDAQ: MKTO). This new solution integrates directly into a company’s instance of Marketo to enrich contact records by appending and normalizing critical information about the contact and company. This leads to smarter segmentation and lead scoring, as well as better conversion rates from registration forms.