Business Wire·Oct 29, 2025, 8:18 AM ET

New Adjust Report Finds Global Finance App Market Shifting From Rapid Expansion to Sustainable Growth In 2025

Adjust released The Finance App Insights Report: 2025 Edition, highlighting a shift from rapid expansion to sustainable, value-driven development in the global finance app sector.
Global finance app installs grew 11% year-over-year in Q3 2025, following a 27% increase in 2024, while sessions rose 16% year-over-year in the same quarter.
Latin America led worldwide growth in H1 2025 with 59% install growth & 70% session growth, while Europe & MENAT also posted strong gains.
Banking apps achieved the highest day-1 retention rate at 20.6% in H1 2025, outperforming all other subverticals despite a global sector decline to 12.5%.
Payment apps dominated engagement with 58% of all sessions in H1 2025, showing 4% install growth & 26% session growth.
Crypto app installs surged 90% year-over-year in H1 2025, indicating renewed market confidence, while stock trading apps saw steady gains with notable session increases in Q3.
Average finance app session length remained steady at 6.59 minutes, with crypto & stock-trading apps recording the longest durations & India leading global engagement.
User acquisition became more cost-efficient in H1 2025, with average cost per install falling from $1.51 to $1.13 globally & North America seeing the largest drop.
Adjust emphasizes that sustainable growth requires combining intelligent automation with reliable measurement to ensure every decision drives measurable outcomes.