GlobeNewswire·Jun 30, 2026, 9:00 AM ET

New Getty Images Report Reveals Where Finance Brands Can Strengthen Marketing Effectiveness with More Relevant Visual Content

GETY

Getty Images released "The Great Finance Reset" report via its VisualGPS platform to guide finance brands in aligning visual strategies with consumer realities.
The report highlights a shift in wealth demographics, noting that over $1.9 trillion will pass to younger, diverse generations by 2030, while 70% of Americans now define wealth through experiences rather than possessions.
Current finance imagery is criticized for being outdated, with 75% of visuals depicting white-collar work despite 70% of consumers prioritizing authentic, everyday financial experiences.
Trust-building opportunities exist in addressing economic uncertainty, as 2 in 3 Americans believe inflation makes necessities unaffordable and 8 in 10 expect companies to help improve society.
A significant content gap exists between consumer preference and brand output, with 78% favoring video content (only 11% used by brands) and 88% managing finances digitally (only 9% of tech visuals show this).
Consumer demand for realistic depictions is high, with 75% wanting everyday life shown and 68% preferring joy in simple pleasures over luxury symbols.
AI imagery usage by finance brands grew 34% in 2025, yet only 11% of consumers find it appropriate, creating an opportunity to humanize AI applications like fraud detection.
The report methodology analyzed over 750,000 images, 10,000 search queries, and 3,200+ consumer survey responses to identify divergences between brand visuals and audience experiences.
Getty Images emphasizes that ineffective imagery reduces trust and marketing ROI, urging brands to adopt grounded visual storytelling to close these gaps.