New Research Reveals Shifts and Opportunities in Moms’ Mobile Consumption

NEW YORK--(BUSINESS WIRE)--Ansible, the full-service mobile agency of IPG Mediabrands, today released results from its Mobile & Moms – Are We There Yet? study, conducted in partnership with leading independent mobile ad platform company Millennial Media (NYSE: MM). The research shows that U.S. millennial moms are an active, dominant, mobile-savvy group of consumers who use multiple devices along the purchase funnel. Additionally, the study takes an in-depth look at cross-screen and location-based engagement within the demographic, specifically within four product categories: retail, consumer product goods, consumer electronics, and automotive.