GlobeNewswire·Sep 17, 2026, 9:00 AM ET

New Super League White Paper Sizes Up the Web’s Most Overlooked Ad-Friendly Audience: 100M+ Browser-Based Gamers

Super League released a white paper titled "The Renaissance of Instant Play on the Web" to highlight the growth of browser-based gaming.
46% of online consumers aged 13 to 55 play web games monthly, with Poki reaching over 100 million monthly active players in 2026.
Web gaming platforms like Poki, CrazyGames, Coolmath Games, & Friv have achieved significant scale yet remain underutilized in traditional brand media planning.
86% of web gamers play weekly or more often, with 37% playing multiple times daily & sessions frequently lasting over 30 minutes.
94% of web gamers recall seeing ads, & many prefer rewarded ad formats over interruptive ones.
A recent L'Oréal CeraVe campaign within Poki's Sprint League resulted in an average of five minutes of brand engagement, which is 231 times longer than typical social content.
The full white paper includes audience data by platform & age group, along with a framework for brands entering web gaming.
Super League connects brands with 3.5 billion global gamers through proprietary interactive formats, creator content, & data-driven insights.