Business Wire·Sep 30, 2026, 11:02 AM ET

New Voya research finds Americans want greater confidence, not just more financial information

76% of Americans agree personalized financial guidance would increase their confidence in financial decisions despite abundant online resources.
53% of Americans rely on digital tools, social media, influencers, or online communities for financial information.
70% find financial information easy to locate, while 56% struggle to determine which advice applies to their personal circumstances.
58% have encountered conflicting financial information from different sources, leading 54% to delay financial decisions due to uncertainty.
37% of consumers not currently working with a financial advisor believe they lack sufficient money, assets, or complexity to warrant professional help.
70% value support in evaluating & applying financial information found online.
74% agree working with a financial professional would increase their confidence in making financial decisions.
42% wish they had consulted a credentialed financial professional before making an important financial decision.
75% of employed Americans value access to a financial professional through workplace benefits without minimum balance requirements.
Voya Financial conducted the survey on September 3-4, 2026, among 1,005 U.S. adults, including 475 full-time or part-time workers.