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NextTrip Advances Cruise Strategy, Connecting JOURNY TV Programming and Digital Booking Tools with Personalized Travel Advisor Support

  • NextTrip Inc. (NASDAQ: NTRP) announced an expansion of its cruise category through two initiatives connecting its media, technology, and travel businesses.
  • The Company added cruise-focused programming to JOURNY TV and introduced Storybook cruise booking tools as part of its "Watch. Scan. Book. Go." approach.
  • Through JOURNYGO, viewers can explore featured cruise itineraries, current pricing, and offers while accessing knowledgeable travel advisors for personalized assistance.
  • The initiative provides a pathway for U.S. consumers to transition from watching cruise content to exploring itineraries, comparing offers, and booking travel.
  • Cruise lines gain a targeted advertising opportunity to promote priority sailings and special offers to an audience interested in travel experiences.
  • Five Star Alliance's cruise offering includes access to more than 35 cruise lines, building on growth in bookings for sailings departing in 2027, 2028, and 2029.
  • According to CLIA, 37.2 million passengers took an ocean cruise worldwide in 2025, representing a 7.5% increase from 2024.
  • A December 2025 CLIA survey found that 63% of recent cruise travelers used a travel advisor to book their cruise.
  • The Porthole Cruise and Travel Show airs on JOURNY TV to showcase ships, destinations, and onboard experiences.
  • On-screen QR codes and digital links in JOURNYGO connect viewers with relevant cruise content, while Storybook connects offers with live pricing via Signature's Odysseus API.
  • NextTrip plans to extend JOURNYGO across additional JOURNY TV shows and selected U.S. distribution platforms following its initial beta phase.
  • Campaigns may include in-content advertising, featured sailing offers, and email marketing channels to support cruise line partners.
  • Five Star Alliance is a member-owner agency of Signature Travel Network, offering eligible travelers access to exclusive offers and VIP benefits.
  • NextTrip's broader strategy connects travel entertainment, digital discovery, booking technology, and human expertise across its ecosystem.
  • Bill Kerby, CEO of NextTrip, stated the initiative creates value for consumers and travel partners by combining media and travel businesses.
  • John P. McMahon, Chief Business Development Officer of NextTrip and CEO of Five Star Alliance, emphasized the importance of advisor expertise in planning complex cruise vacations.
Company
NextTrip
Keywords
Business & Professional Services, Company Update