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NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners

  • NielsenIQ announced the winners of the 2026 Western Europe NIQ BASES Breakthrough Innovation Awards for Great Britain, France, Germany, Italy & Spain.
  • Winners were selected using proprietary retail measurement, consumer panels & BASES analytics to identify products with strong early success & sustained momentum.
  • The innovation landscape reflects evolving consumer expectations around health, convenience, premiumization, sustainability & experience.
  • Most successful winners reinvented trusted brands for new needs rather than creating entirely new categories.
  • France winners include Tic Tac Two, Desperados Sunlight, Elseve Fiber Booster, Skip Mon Cycle Court Parfait, Milliways Super Natural Gum & Schwarzkopf Creme Supreme.
  • Germany winners include trü frü Hyper-Chilled, Lindt Dubai Style Chocolate, Jägermeister Orange, Dr. Oetker Suprema Pizza, Taft Aloe Boost & Bioniq Repair Plus.
  • Great Britain winners include Captain Morgan Spiced Gold × Pepsi Max, Cadbury Dairy Milk Lotus Biscoff, Cif Infinite Clean Probiotic, Ariel PODS The Big One, Kinder Bueno Ice Cream cones, Pepsi Zero Sugar Treats & Plenish Ginger Shots.
  • Italy winner includes Magnum Utopia Collection & Vitasnella Specifique.
  • Spain winner includes Milka Lotus Biscoff.
  • Recurring strategies identified include brand renovation, accessible premium experiences, health-focused enhancements & expansion into new consumption occasions.
  • A webinar titled "Lessons from the 2026 West Europe Breakthrough Innovation Winners" is scheduled for November 4th.
  • Award recipients are chosen based on Year 1 sales performance, long-term momentum & meaningful category differentiation.