Business Wire·Nov 10, 2026, 6:45 AM ET

NIQ Launches New Shelf Architect Capability to Help Manufacturers Drive Store-Level Assortment Growth

NielsenIQ launches Shelf Architect Store Assortment in the U.S. to provide store & cluster-level assortment recommendations tailored to local demand.
Pilots across two retailers forecast an average 19% increase in client product sales per store within a single category.
The capability addresses the gap between national assortment plans & varying local shopper demand by enabling precise, location-specific decisions.
Martin Hernandez, Global Commercial Leader for Analytics at NIQ, states the tool helps manufacturers sharpen decisions, execute with confidence, & uncover missed opportunities.
Localized assortments aim to improve shopper satisfaction, encourage repeat visits, & reduce the need for customers to shop elsewhere.
Key benefits include localized recommendations supported by predictive forecasting, integration with shelf-planning workflows like Spaceman, & identification of overlooked growth opportunities.
Recommendations can incorporate account-specific category definitions, competitive sets, & configurable rules to align with retailer requirements.
The platform generates outputs compatible with planogram software to facilitate direct connection to downstream shelf execution.
While currently available in the U.S., expansion to additional markets is planned for 2027.
Manufacturers can contact their NIQ representative or visit the company website to learn more about the new capability.