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Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora

  • e.l.f. Cosmetics becomes the first mass color brand to launch exclusively at Sephora Brazil.
  • The expansion marks a strategic growth move for e.l.f. Beauty, which doubled international sales penetration to 21% over the last five years.
  • Kory Marchisotto, President of e.l.f. Brands, states the brand is responding to Brazil's passionate beauty community while ensuring accessibility.
  • Market data indicates 72% of Brazilians would never stop buying cosmetics, 1 in 3 female beauty consumers purchase products from abroad, and 85% believe looking good boosts confidence.
  • The launch builds on e.l.f. Cosmetics' success as the No. 1 cosmetics brand at Sephora in Mexico.
  • Renata Nakano, Merchandising Director at Sephora Brazil, notes the brand arrival meets consistent consumer demand for affordable prestige options.
  • e.l.f. Cosmetics products will become available at select Sephora Brazil stores and on sephora.com.br starting Tuesday, September 29, 2026.
  • e.l.f. Beauty emphasizes its mission to provide premium-quality, vegan, cruelty-free, & Fair Trade Certified products at affordable prices.