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Owlet® Selects Hannah Cranston Media as Public Relations Agency of Record

  • Owlet, Inc. (NYSE: OWLT) selected Hannah Cranston Media (HCM) as its public relations agency of record following a competitive review.
  • HCM will lead earned media & global PR strategy to position Owlet within cultural & industry conversations as it expands into new markets.
  • Owlet has monitored over 2.5 million babies globally across 30+ countries & launched its Dream Sock® in Australia, New Zealand, South Africa, & India.
  • Owlet secured CDSCO approval in India ahead of expansion into a market with approximately 23 million annual births.
  • The company's product ecosystem includes the FDA-cleared Dream Sock®, Dream Sight™ video monitor, Dream Duo™ Gen 3, & Owlet360™ subscription with 110k+ subscribers.
  • Owlet announced a strategic partnership with webAI to build a private, sovereign AI infrastructure for personalized family intelligence.
  • New durable medical equipment partnerships aim to expand insurance-supported access to the prescription pulse oximeter, BabySat®.
  • HCM will utilize its proprietary Generative Engine Optimization (GEO) framework to enhance discoverability on AI-powered search platforms.
  • Krista Weaver, Head of Marketing at Owlet, cited HCM's strategic vision & shared conviction that every baby deserves the best start in life.
  • Hannah Cranston, Founder of HCM, highlighted Owlet's role in building a new category of preventive pediatrics through science-backed technology.