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Palantir and Zeta Global Announce Strategic Partnership to Build a Unified Data and AI Infrastructure for the Future of Marketing, with Athena by Zeta™ at the Center

ZETAPLTR
  • Zeta Global & Palantir Technologies announced a strategic partnership to rearchitect Zeta's Data Cloud on Palantir's Foundry platform.
  • The integration combines Palantir's operational infrastructure with Zeta's AI-powered intelligence layer, Athena, to unify customer intelligence with operational decision-making.
  • This architecture enables real-time, agentic marketing by transforming enterprise data into trusted, measurable decisions at scale.
  • Zeta CEO David A. Steinberg projects the partnership could drive more than $100 million in annual revenue for Zeta in the coming years.
  • Both companies emphasize adherence to strict security, governance, & compliance standards required by large enterprises.
  • Palantir will supply software infrastructure to support Zeta's go-to-market efforts for eligible enterprise customers on Foundry.
  • Zeta CEO David Steinberg will participate in a Fireside Chat with Citi at Cannes Lions 2026 on June 23, 2026, at 9:15 a.m. ET.
  • Steinberg will also join Elias Davis on the PLAGE 3CV stage at 11:05 a.m. ET on June 23, 2026, to discuss marketing's role in the AI era.
  • The Cannes Lions sessions will be livestreamed on Zeta's X account & available via replay on Zeta's Investor Relations website for one year.
  • The announcement was made on June 23, 2026, at the Cannes Lions International Festival of Creativity.