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Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

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Comedian, actress, mom and Pampers Wipes user Iliza Shlesinger brings humor to the all-too-familiar parenting hassle that inspired an improved dispensing experience

  • Pampers improved its Wipes dispensing experience to make it easier for parents to pull one wipe at a time.
  • The improved dispensing experience is available across all Pampers Wipes including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes.
  • Comedian, actress and mom Iliza Shlesinger helps bring a relatable parenting moment to life through a humor-driven Pampers campaign inspired by parent feedback

We have all been there: a diaper change is underway, one hand is keeping baby in place, the other reaches for one wipe, and suddenly a whole chain comes along for the ride. Pampers heard parents loud and clear. Today, the brand announced new and improved Wipes that make it easier to pull one wipe at a time, giving parents one less little hassle to manage when their hands are already full.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20261008843261/en/

P&G Baby Care Communications

Katie Stahlheber

stahlheber.k@pg.com

MSLGROUP for Pampers

Cristian Gonzalez

MSL New York

Cristian.Gonzalez@MSLGroup.com