Business Wire·Sep 1, 2026, 7:30 AM ET

PAR Technology Launches Guest360, Bringing Unified Guest Understanding to Every Restaurant Transaction

PAR Technology Corporation announced the launch of Guest360, a customer data platform designed to recognize guests from their first transaction & unify activity across channels.
Guest360 builds on the existing Punchh foundation to help restaurant brands understand & grow their entire guest base, including those not enrolled in loyalty programs.
The product features Profile Stitching technology that consolidates guest activity from POS, kiosks, drive-thru, & mobile apps into single, lasting profiles.
Guest360 is natively integrated into the PAR Punchh suite, allowing brands to activate audiences & trigger campaigns directly without exporting data to external platforms.
The platform enables Closed-Loop Measurement by connecting campaign results back to POS transactions & item-level revenue.
A rollout to all Punchh customers is scheduled for completion by the end of 2026, following an initial release to select customers.
PAR Technology will exhibit at FS/TEC from September 23–25, 2026, to demonstrate Guest360 & PAR Intelligence.
Savneet Singh, CEO of PAR Technology, stated that Guest360 compiles first- & third-party data to create unique profiles that generic AI tools cannot replicate.