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Paws on the Nice List: Petco Unveils "Never Naughty, Always Nice" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events

  • Petco launched its 2026 holiday campaign "Never Naughty, Always Nice" on Oct. 13, 2026, to celebrate pets as main characters in holiday festivities.
  • The retailer introduced hundreds of new holiday arrivals, with 70% priced at $10 or less.
  • Harris Poll data indicates 95% of American pet parents view pets as family members, while the American Pet Products Association projects U.S. pet industry spending to reach $173 billion in 2027.
  • Petco will host free in-store events including "Petsgiving" food sampling stations featuring fresh-frozen nutrition & meal toppers from brands like Hill's, Ollie, & Badlands Ranch.
  • Seasonal pet desserts, such as cookies & candy cane treats, are available for $3-$9 during the holiday season.
  • Black Friday & Cyber Monday promotions include buy-one-get-one-free deals on holiday products.
  • Special "Nice List" promotions run weekly from Nov. 21 through Dec. 25 on toys, apparel, accessories, & treats.
  • New Petco Perks Premier members receive $10 in Petco Cash for signing up a dog or cat, or $5 for a small companion animal.
  • Petco offers free same-day delivery, curbside pickup, & nationwide shipping with clear holiday deadlines.
  • Exclusive holiday products include the viral mini Lambchop Advent Calendar, a "Holiday Eggplant" plush for hide-and-seek, & cat-approved Scratch Bags.
  • Matching human-pet Pajamas are available for $12 to facilitate family holiday photos.
  • Celebrity chef Ronnie Woo released a collaboration cookbook titled "Better for You, Better for Your Dog" featuring dual human & dog-safe recipes.
  • In-store grooming services include a Disney-themed "Naughty-to-Nice" spa package with seasonal spritzes & holiday bandanas.
  • Petco provides express manners training to address holiday stressors like door greetings & counter-surfing.
  • Travel essentials include vet-recommended calming chews, pheromone diffusers, & memory-foam orthopedic beds.
  • Free Santa photo sessions will occur at select stores on Dec. 12, featuring a "Naughty vs. Nice Meter" backdrop.
  • Petco partners with Petco Love to donate food to shelter pets & sell Plush Mystery Charm Adoptable Pet collectibles where proceeds support animal welfare.
  • The campaign aims to turn holiday chaos into magic through culinary offerings, entertainment, & charitable giving.