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Paysafe Research: Half of Super Bowl Fans to Bet in Regulated North American Markets

PSFE
  • 51% of fans in regulated U.S. states & Canadian provinces plan to bet online for Super Bowl LX in Santa Clara.
  • 27% of bettors in regulated markets expect to wager more than usual during the event.
  • Brand trust (43%) & streamlined payouts (37%) are the top criteria for choosing online sportsbooks.
  • Seamless cash-outs are prioritized by bettors over good odds, UX, promos, & sports events.
  • Rapid deposits (25%) & a wide range of payment methods (24%) are also key selection factors.
  • Debit cards (43%) & digital wallets (42%) are equally preferred payment methods across regulated markets.
  • Credit cards remain a preference for 33% of players overall, rising to 51% in New York & 47% in Ontario.
  • 20% of bettors expect local payment methods like Venmo or Interac e-Transfer to be available.
  • 84% of bettors would switch sportsbook brands if their payment experience fails during the game.
  • Legal betting markets in California, Texas, & Alberta show strong future interest despite current unregulated status.
  • Zak Cutler of Paysafe forecasts $1.71 billion in legal wagers from the U.S. market alone for Super Bowl LX.
  • The research survey covered 3,000 respondents across the U.S. & Canada, conducted in December 2025.