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Peloton's World-Class Content to Fuel Spotify's New Fitness Category Globally

  • Peloton Interactive announced a global partnership with Spotify to bring expert-led fitness & wellness classes to Premium subscribers in most countries where Spotify operates.
  • The collaboration launches a new Fitness category within Spotify featuring over 1,400 classes including Strength, Pilates, Barre, Yoga, Stretching, Meditation, Floor Cardio, & Outdoor run/walk sessions.
  • Content is available in English, Spanish, & German, led by Peloton's roster of renowned instructors, with new modalities added regularly.
  • This partnership expands Peloton's international exposure & diversifies its business model by leveraging Spotify's 751 million users to reach untapped global markets.
  • Spotify aims to evolve from a music platform to a daily wellness companion by integrating Peloton's video & audio ecosystem into its service.
  • The initiative allows Spotify Premium subscribers to access world-class instruction easily, aligning with the goal of making the Peloton experience more accessible worldwide.