Pepperjam Launches Efficient Click Pricing Technology

WILKES-BARRE, Pa.--(BUSINESS WIRE)--Pepperjam Network, a GSI Commerce® company (Nasdaq: GSIC) and leader in online performance marketing, today announced the launch of efficient click pricing (“ECP”) as a means by which merchants can compensate publishers for driving targeted traffic to their stores. Efficient click pricing provides merchants and publishers with an additional compensation model to the current revenue sharing commission structure primarily utilized on the Pepperjam performance marketing platform. This technology provides enhanced flexibility for affiliate marketing campaigns by enabling merchants to compensate publishers on a cost per click (“CPC”) basis governed by the quality and conversion metrics of their traffic.