Persado Mentioned in Gartner Report on “Cool Vendors in AI for Marketing”

NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate high-performance language for enterprise communications, was recently mentioned in the “Where Are They Now?” in Gartner’s latest “Cool Vendors in AI for Marketing” report. Gartner analysts Andrew Frank, Mike McGuire and Jason McNellis noted in their October 8, 2019 report that, “AI thrives in conditions where there is an abundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile ground for AI solutions.”