Business Wire·Oct 15, 2026, 7:42 AM ET

Philip Morris International Announces EU Economic Footprint Study 2021-2025: Transformation Made in Europe

Philip Morris International published its second EU Economic Footprint Study covering the 2021-2025 period.
The company contributed nearly €343 billion to the EU economy during this timeframe.
PMI spent €22.3 billion with European suppliers & invested €27.4 billion across its European operations.
The company generated €39.5 billion in exports to reinforce Europe's position as a manufacturing hub.
PMI's value chain supported nearly 164,000 jobs in Europe in 2025, including 22,500 direct roles.
Investments in European R&D totaled €422 million, complemented by €2.2 billion in Swiss R&D activities.
In Q4 2025, over half of PMI's net revenues in Europe came from smoke-free products.
As of December 31, 2025, PMI's smoke-free products were used by over 43 million legal-age consumers globally.
Smoke-free products accounted for approximately 42% of PMI's second-quarter 2026 total net revenues.
PMI has invested over $16 billion since 2008 to develop smoke-free products with the goal of ending cigarette sales.
The FDA authorized marketing for Swedish Match's General snus, ZYN nicotine pouches, & IQOS devices & consumables.
Marco Hannapel, President of Europe Region, emphasized the need for pragmatic policy engagement to ensure lasting competitiveness.