Piper Jaffray Completes 38th Semi-Annual Generation Z Survey of 9,500 U.S. Teens

MINNEAPOLIS--(BUSINESS WIRE)--Piper Jaffray Companies (NYSE: PJC), a leading investment bank and institutional securities firm, completed its 38th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences from 9,500 teens across 42 U.S. states with an average age of 15.8 years. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.