Piper Jaffray Completes Semi-Annual Generation Z Survey of More Than 6,000 U.S. Teens

MINNEAPOLIS--(BUSINESS WIRE)--Piper Jaffray Companies (NYSE: PJC), a leading investment bank and asset management firm, completed its 35th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences amongst 6,000 teens across 40 U.S. states. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.