newsfilter
← Latest News
GlobeNewswire·

Playboy and Hefner Capital Announce Creative Partnership to Produce Feature Film DEAD AFTER DARK

PLBY
  • Playboy, Inc. (NASDAQ: PLBY) & Hefner Capital announced a new creative partnership to produce the original feature film "Dead After Dark," which is currently in development.
  • This project marks the first collaboration between the two companies & serves as the inaugural initiative under Playboy's modern entertainment & media strategy.
  • The film is an elevated Cold War-era horror-thriller set in 1961 Miami, featuring a terrifying secret beneath the city's glamour with the Playboy brand at its center.
  • Cooper Hefner, Managing Partner of Hefner Capital & former Chief Creative Officer of Playboy Enterprises, will produce the film, with additional partners to be announced later.
  • Playboy CEO Ben Kohn stated the project reflects the company's commitment to building a connected entertainment universe leveraging its archives, global influence, & consumer appetite for new IP.
  • Cooper Hefner described the film as a love letter to classic genre cinema & Playboy's legacy, aiming to create an original story that remains true to the brand's 70-year history.
  • Playboy operates as a global pleasure & leisure brand with products & content available in approximately 180 countries.
  • Hefner Capital is a private investment firm focused on media, entertainment, & cultural ventures that partners with entrepreneurs & brands to create long-term value.
  • The press release includes forward-looking statements regarding future performance & strategic partnerships, warning that actual results may differ due to risks such as market competition, regulatory changes, & financing conditions.