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Playboy Expands Leadership Team to Drive the Next Phase of Global Licensing and Brand Growth

PLBY
  • Playboy Inc. appointed Krystle Bach as Vice President of Global Licensing & Partnerships to lead global expansion in consumer goods, apparel, home décor, beauty, & hospitality.
  • Radhika Bansil joined as Senior Director of Growth to oversee subscription acquisition, retention, product development, & events strategy.
  • Both executives report directly to David Miller, Playboy's President of Media & Brand, with effective dates of immediate appointment.
  • Bach brings two decades of experience from Authentic Brands Group, Coach, Cole Haan, Victoria's Secret, & Juicy Couture to scale licensing operations.
  • Bansil joins from Dorsia with prior growth roles at Drift & Wayfair to accelerate subscription business performance.
  • Recent media momentum includes the summer issue with Cara Delevingne generating 5 billion impressions & the spring issue starring Karol G selling out.
  • The hires reinforce Playboy's asset-light strategy focused on licensing, digital content, consumer products, & experiential offerings.