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Playboy Launches the 2026 Great Playmate Search, a Social Casting Call to Find Its Next Playmate

  • Playboy, Inc. launched the 2026 Great Playmate Search, a nationwide digital casting call open to women ages 18+ residing in the United States.
  • Registration is free at contest.playboy.com from October 16 through November 20.
  • The competition combines public voting with a final judging round by Playboy experts, with voting running through December 28.
  • Last year's search received 1.7 million votes for over 17,000 contestants, discovering Miss February Lauren Summer.
  • Former Miss February Lauren Summer returned this year to help select the next Playmate alongside Chief Brand Officer Phillip Picardi, 2026 Playmate of the Year Mahina Florence, and photographer Ana Dias.
  • The grand prize winner receives $25,000, the lifelong title of Playboy Playmate, a 12-page magazine feature, and a photoshoot with Ana Dias.
  • Second- and third-place finishers receive individual profiles on Playboy.com and dedicated social media posts.
  • Fourth- through tenth-place finishers receive an Instagram Story feature, while all top 10 finalists receive a complimentary one-year digital subscription.
  • The judging panel will make the final selection after the public voting rounds conclude in late December.