GlobeNewswire·Nov 5, 2026, 4:05 PM ET

Playboy Reports Third Quarter 2026 Financial Results

PLBY

Playboy, Inc. reported third-quarter 2026 revenue of $31.7 million, a 9.4% increase from $28.99 million in the same period of 2025.
Net income rose 305% to $1.9 million, while operating income increased 193% to $4.0 million.
Adjusted EBITDA reached $7.9 million, marking a 95% increase year-over-year and representing the seventh consecutive quarter of positive adjusted EBITDA.
Licensing revenue grew 5.3% to $12.6 million, driven by a $1.2 million increase from China licensing agreements totaling approximately $15.0 million in contract value.
Honey Birdette revenue increased 12.1% to $18.4 million, with direct-to-consumer gross margins expanding to 62.2%.
The Company signed an agreement to acquire the Freehand Hotel in Miami Beach to develop a private members club, with investment partners also joining the venture.
Playboy magazine relaunch issues featured Cara Delevingne in summer 2026 and Charli XCX in fall 2026, while the 2026 Great Playmate Search launched in October.
The Honey Birdette model search generated over $1 million in net profit from roughly 48,000 contestants and 200,000 paying voters.
The Company repurchased 4.8 million shares for $5.0 million during the quarter, with a third installment of 4.8 million shares purchased post-quarter-end at $1.05 per share.
Total cash holdings as of September 30, 2026, were $34.9 million, including $5.2 million in restricted cash.
Operating expenses remained flat at $27.7 million, while operating income growth was attributed to higher gross profit, lower legal expenses, and the release of a U.S. sales tax reserve.