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PLNT LAWSUIT: Planet Fitness, Inc. Sued for Securities Law Violations; Investors Should Contact Block & Leviton To Learn How They Might Recover Their Losses

PLNT
  • Block & Leviton announced a securities fraud lawsuit filed against Planet Fitness, Inc. (NYSE: PLNT) and its executives.
  • The complaint alleges the company misled investors by claiming its marketing campaign was successful & expressing confidence in a $29.99 Black Card price hike & FY2026 guidance.
  • Investors claim the company concealed that its marketing pivot alienated core beginner customers & caused a decline in new member joins.
  • On May 7, 2026, Planet Fitness slashed same-store sales growth guidance to ~1%, withdrew growth targets, paused the price increase, & admitted to the marketing pivot.
  • Following the May 7 announcement, the company's stock fell 31% from $63.96 to $44.01 in a single day.
  • Eligible investors include those who purchased Planet Fitness common stock between November 6, 2025, & May 6, 2026, regardless of whether they sold their shares.
  • The deadline to seek appointment as lead plaintiff is September 14, 2026.
  • The lawsuit has not yet been certified, meaning no attorney represents potential class members until certification occurs.
  • Whistleblowers with non-public information may report details to the SEC for rewards of up to 30% of any successful recovery.
  • Block & Leviton encourages affected investors to contact them via their website, email at shareholders@blockleviton.com, or phone at (888) 256-2510.