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PR Newswire·

Priceline Reveals 2027 "Where to Next?" Travel Trends Report as Americans Find New Ways to Make Every Trip Count

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  • Priceline released its 2027 Where to Next? Travel Trends Report based on consumer research & proprietary data.
  • The 2027 traveler focuses on TripMaxxing by saving strategically on one trip aspect to upgrade another, with 62% doing so & 42% accepting long layovers for hotel upgrades.
  • GLP VIP trends show 85% of users report medication changes vacation habits, while 74% would choose hotels with GLP-1-friendly amenities like refrigeration & protein menus.
  • Checkmark Chasing sees 80% of Americans pursuing checklist goals like visiting all 50 states, with 32% finding checklist completion more satisfying than dream vacations.
  • High-Touch Hospitality is prioritized by 66% of travelers who value memorable human interactions & 37% who return to hotels due to staff connections.
  • Vacation Vetting involves 66% of Americans wondering if a destination is better to live in, with 21% moving there after visiting & Gen Z/Millennials testing daily life via local grocery stores.
  • Phone to Table trends show 80% of Gen Z & Millennials booking trips for food experiences, including viral dishes or culturally distinctive specialties.
  • Personality Mapping reveals 45% of Americans willing to share personal details with AI for tailored trips, rising to 62% for Millennials.
  • Party On reflects 75% directing budgets to daytime activities like festivals, with 68% of groups partying together & 35% celebrating multiple times.
  • Domestic top destinations for 2027 include Birmingham (AL), Block Island (RI), Beacon (NY), Snoqualmie (WA), & Bayfield (WI).
  • International top destinations for 2027 include Fes (Morocco), Innsbruck (Austria), Miches (Dominican Republic), Adelaide (Australia), & Da Nang (Vietnam).
  • The report methodology involved surveys by Wakefield Research & Zappi among 5,000 U.S. adults, plus Priceline search data from May 2025 to May 2026.