Provo Craft Announces World Launch of Cricut Mini™ on HSN
SOUTH JORDAN, Utah--(BUSINESS WIRE)--Provo Craft today announced the worldwide launch of the latest innovation in crafting, The Cricut Mini™. The launch will take place on HSN and hsn.com Nov. 15 at midnight EST, and will continue with airtimes throughout the day, ending at 10 p.m. EST.
A small, space-saving electronic cutting machine that makes it easier than ever to design, cut, and bring ideas to life, the Cricut Mini™ helps create beautiful, handmade projects for home, school, business, craft, décor, and special events. Remarkably easy to use, users simply plug the Cricut Mini™ in, turn it on, and connect to Cricut Craft Room™, the free online design tool that allows users to see and design with the full library of Cricut® artwork.
“Because the Cricut Mini™ is capable of cutting many different materials, like paper, vinyl, and fabric, it’s easier than ever before to make projects and be more creative – it’s an affordable option for people who are looking to take their creativity to the next level, and those who may be new to crafting altogether,” said Denise Bruhns, vice president of consumer insights for Provo Craft. “‘We’re partnering with HSN to bring Cricut® to a wide range of people who want to express their creativity, and we’re helping them do that in ways they may never have thought possible.”
Cricut Mini™ features include:
- Compatibility with Windows and Mac computers with a standard wireless or wired Internet connection.
- Access to a vast new library of content and artwork through the Cricut Craft Room™ application, including 150+ original Cricut® cartridges (with several new cartridges introduced each month).
- Ability to cut a variety of 8.5" x 12" materials, including thick and thin paper, fabric, vinyl, magnetic material, and craft foil.
- Extremely precise and detailed cutting capability for shapes and fonts from .25" up to 11.25".
“HSN is a trusted craft destination for our customers and we offer them innovative, high-quality tools inspire and unleash their creative skills, “said Chris Nicola, Senior Vice President of Home Design & Improvement for HSN. “Provo Craft is known for helping people achieve their creative best and we are excited to once again be their launch platform of choice with their latest innovation, the Cricut Mini™.”
HSN is your ultimate holiday gift destination, offering hassle free solutions with its extensive HSN.com gift store, FlexPay program, and easy return promise. For more information about the Cricut Mini™, visit www.HSN.com or www.cricut.com/mini.
For more information about Provo Craft, visit www.provocraft.com. Follow us on Facebook, www.facebook.com/officialcricut, and Twitter, www.twitter.com/provocraft.
About Provo Craft
Provo Craft is a creative crafting products company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring crafting tools to the masses, including the Cricut® personal electronic cutter, the Cricut Design Studio® software, the Gypsy® for Cricut®, the Cricut Cake® personal electronic cutter, the Yudu® personal screen-printing system, and the Cuttlebug® die cutter and embosser. These innovative tools help people bring consumers’ creative ideas to life in a personalized, beautiful way at home, in schools, and in the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office, and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancôme, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
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