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PubMatic and MNTN Partner to Expand Premium CTV Market, Driving Net-New Advertiser Demand and Unlocking a 10% Publisher Revenue Lift

MNTNPUBM
  • PubMatic announces a strategic partnership with MNTN to expand access to premium Connected TV advertising for performance-focused marketers.
  • MNTN's self-serve Performance TV platform now supplies PubMatic's direct access to top-tier streaming publishers including Paramount, NBCUniversal, Sling, Philo, & LG Channels.
  • Publishers on the PubMatic platform have achieved a 10% revenue uplift driven by 14% more unique advertiser demand.
  • Approximately 97% of MNTN's advertiser customers are entirely new to Connected TV, indicating significant market expansion.
  • The partnership removes traditional barriers to TV advertising such as large budgets, agency requirements, & inadequate measurement tools.
  • PubMatic provides transparent supply-path connections with clear cost structures & AI-powered optimization to meet digital transparency standards.
  • The model enables premium streaming inventory access for small & mid-size businesses rather than just Fortune 500 brands.
  • Net-new advertisers compete for premium placements rather than filling remnant inventory at discounted rates.
  • The influx of 14% unique advertisers diversifies publisher income streams & reduces revenue concentration risk without cannibalizing existing demand.
  • US CTV ad spend is projected to reach $36.87 billion in 2025, with small & mid-size businesses representing a major growth opportunity.
  • IAB research indicates 73% of advertisers view measurement & attribution as top CTV challenges, while 68% require placement transparency.
  • The collaboration addresses these challenges by combining MNTN's infrastructure with PubMatic's inventory transparency.
  • The partnership is live now, allowing advertisers to access premium CTV & publishers to contact PubMatic for new demand.