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Pull-Ups® Debuts Learning Layer™ Technology to Help Kids Learn Wet From Dry During Potty Training and Help Build Confidence

KMB
  • Kimberly-Clark Canada has launched Pull-Ups® Learning Layer™ technology to help children distinguish between wet and dry during potty training.
  • The innovation temporarily holds fluid to allow kids to feel wetness before absorption, reinforcing training awareness & confidence.
  • Todd Fisher, General Manager of Kimberly-Clark Canada, states the feature turns stressful moments into meaningful experiences for families.
  • Tanya Willer, VP of Marketing & Sales Strategy, notes the technology supports Big Kids in building routines & becoming more independent.
  • Existing Pull-Ups® features include re-fastenable sides, targeted absorption zones, dermatologist testing, & safety for sensitive skin.
  • The product is available now at retailers nationwide, including Shoppers Drug Mart, Real Canadian Superstore, Walmart, & Amazon.
  • Additional resources & tips for potty training can be found at pull-ups.com or via the @GrowWithHuggies social media account.