PR Newswire·Nov 6, 2026, 9:00 AM ET

Purple Celebrates "Grid Day" with the Grid It Forward Campaign, Gifting Hundreds of Mattresses to Customers and Their Loved Ones

Purple Innovation, Inc. announced November 7, 2026, as "Grid Day" to launch its annual "Grid It Forward" campaign celebrating its tenth anniversary & loyal community.
The campaign honors original customers (OGs) by empowering them to share how the GelFlex Grid® technology improved their lives & to gift restorative sleep to loved ones.
Hundreds of next-generation Hybrid mattresses from the Spring 2027 collection will be gifted to select original customers & their loved ones, with deliveries planned for April 2027.
Each selected customer will receive a new mattress for themselves & another to give, accompanied by personalized holiday gift boxes.
Purple showrooms nationwide will host local celebrations on November 7, featuring chances to win a free mattress & special offers for existing owners.
Throughout November, customers will access rotating promotions on select comfort essentials like the Ultimate Seat Cushion & SoftStretch Sheets.
Black Friday & Cyber Monday sales will be available across mattresses, bases, & accessories for all shoppers.
CEO Rob DeMartini stated the initiative aims to convert customer passion into advocacy by enabling them to pass the benefits of the GelFlex Grid® to others.
The proprietary GelFlex Grid® technology is designed to provide cooling, comfort, & support while reducing aches & pains.
Purple products are available online, in over 57 company stores, & across more than 3,000 retail partner locations nationwide.