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Reborn Coffee Announces the Formation of an Advisory Board and Appointment of Hisham Elkoustaf as Chair

  • Reborn Coffee Inc. (NASDAQ: REBN) announced the formation of a new global advisory board to drive innovation and growth.
  • Hisham Elkoustaf was appointed as the chair of the new advisory board.
  • The board will consist of diverse professionals committed to the company's values of sustainability and quality.
  • Elkoustaf brings over 20 years of experience in corporate law, economic development, & foreign policy.
  • His career includes roles at the U.S. Department of Commerce, advising a prominent GCC country, & serving as General Counsel & Chief Strategy Officer for a sports & entertainment company.
  • Elkoustaf holds a JD from the University of Pennsylvania, a MALD from Tufts University, & a BA in Political Science from Columbia University.
  • CEO Jay Kim stated Elkoustaf's insights will be invaluable for bringing Reborn Coffee's lifestyle concept to the world.
  • The press release includes forward-looking statements regarding future expansion, sales growth, & operational risks.
  • The company cited risks including recurring net losses, the ability to open new locations, & economic fluctuations.
  • Investor relations contact is Chris Tyson of MZ North America, & company contact is ir@reborncoffee.com.