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GlobeNewswire·

Reborn Coffee Appoints Jung Jae Lim as Co-Chief Executive Officer to Strengthen Supply Chain Execution and Drive New Growth

  • Reborn Coffee, Inc. appointed Jung Jae Lim as Co-Chief Executive Officer effective March 3, 2026.
  • Mr. Lim brings over 20 years of logistics, supply chain, & large-scale operations leadership experience.
  • His role focuses on optimizing distribution, improving service reliability, & enhancing cost efficiency to support enterprise partnerships.
  • Initial efforts by Mr. Lim secured partnerships with global companies in the USA & Mexico.
  • These partnerships involve a combined monthly volume exceeding 1,550 units with an annual logistics revenue potential of approximately $20 million.
  • Jay Kim, the other Co-CEO, stated that Mr. Lim's expertise strengthens the leadership team for disciplined scaling.
  • Reborn Coffee remains a California-based specialty coffee retailer with a focus on technology-forward initiatives.
  • The press release includes standard forward-looking statements warnings regarding risks such as recurring net losses & economic fluctuations.