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Reborn Coffee Signs Master Product Supply Agreement with Visvita Corporation

REBN
  • Reborn Coffee, Inc. entered a Master Product Supply Agreement with Visvita Corporation to supply aloe vera and other specified beverage products.
  • The parties targeted a minimum business volume of $30 million in the first contract year with an initial $2 million purchase order already secured.
  • Reborn Coffee will handle logistics planning and oversee transport from South Korea to U.S. warehouses via its subsidiary Reborn Logistics.
  • Visvita retains sole responsibility for FDA compliance, U.S. importation, and customs clearance.
  • CEO Jung Jae Lim stated the agreement allows Reborn Coffee to control freight economics to convert volume targets into margin rather than just revenue.
  • Visvita President Michael Aminpour pledged to mobilize distribution networks to fulfill the $30 million annual minimum purchase target.
  • The agreement is non-exclusive, with individual purchase orders becoming binding only upon Reborn Coffee's written acceptance.