GlobeNewswire·Dec 29, 2025, 4:30 PM ET

Reed's, Inc. Announces Appointment of Neal Cohane as Chief Operating Officer

Reed's, Inc. appointed Neal Cohane as Chief Operating Officer effective January 5, 2026.
Cohane previously served as the Company's Chief Sales Officer for over 15 years before founding Rootstock Brands, Inc.
His prior executive experience includes senior roles at PepsiCo, SoBe, The Coca-Cola Company, \& Eastroc Beverages.
Cohane holds a B.S. in Business Administration from Merrimack College.
CEO Cyril Wallace stated Cohane's return will drive operational excellence \& long-term shareholder value.
Cohane's objectives for 2026 include securing new business channels, expanding distribution, increasing sales velocity, \& strengthening retail partnerships.
Reed's was established in 1989 \& currently sells beverages in over 32,000 stores nationwide under brands including Reed's, Virgil's, \& Flying Cauldron.