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Regions Bank Celebrates 30 Years as Official Bank of the Southeastern Conference with New Football Season Campaign

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  • Regions Bank launched a season-long SEC football campaign featuring interactive fan experiences, storytelling, original video content, & on-campus activations.
  • The campaign highlights nearly 30 years of Regions serving as the Official Bank of the Southeastern Conference.
  • Special game-day activations include the "Regions Transfer Portal" & the "Regions Big Green Bike," offering AI-powered photos & giveaways.
  • The first activation is scheduled for Saturday, Sept. 19, in Oxford, Mississippi, during the LSU-Ole Miss matchup.
  • A new three-episode "Regions Extra" video podcast series will feature student-athletes discussing their transfer portal experiences.
  • The podcast "Regions Extra: Welcome to the SEC" includes exclusive interviews with four newly hired SEC head coaches hosted by Peter Burns & Chris Doering.
  • Thirteen top student-athletes in football & basketball will share stories about their hard work & journeys across social media channels.
  • A new television commercial titled "Extra is our Ordinary" is now airing to highlight SEC football traditions & banking benefits.
  • Regions serves as the presenting sponsor of SEC Startup, where University of Alabama swimmer Sydney Blackhurst won top honors for her adaptive swim foundation.
  • Leadership from both Regions Bank & the SEC emphasized the deep community connections & shared values between the bank & the conference over three decades.
  • Regions Financial Corporation operates more than 1,200 banking offices & 1,750 ATMs across the South, Midwest, & Texas.