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REMINDER: Planet Fitness, Inc. Investors With Significant Losses Must Act By September 14, 2026 - Contact Kirby McInerney LLP

PLNT
  • Kirby McInerney LLP reminds Planet Fitness investors of the September 14, 2026 deadline to apply for lead plaintiff status in a pending federal securities class action.
  • The lawsuit covers the Class Period from November 6, 2025 to May 6, 2026, alleging the company concealed adverse facts regarding customer acquisition while making positive statements about its marketing campaign & price increase plans.
  • Planet Fitness allegedly pivoted its marketing to fitness-minded consumers, alienating its core demographic of beginners & casual gym-goers, which caused a significant decline in net member joins during the peak first-quarter sign-up period.
  • On May 7, 2026, the company revealed slower-than-expected sign-up growth, cut its full-year 2026 same-store growth guidance from 4-5% to 1%, withdrew its three-year growth algorithm, & paused the planned $29.99 Black Card price increase.
  • Following the May 7, 2026 announcement, Planet Fitness shares declined by $19.95 (over 31%) from $63.96 to close at $44.01 per share.
  • Investors who purchased securities during the Class Period & suffered losses are encouraged to contact Lauren Molinaro at Kirby McInerney LLP via email or contact form at no cost.
  • The lead plaintiff oversees litigation strategy & settlements, & courts do not consider applications filed after the September 14, 2026 deadline.