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Reyna Launches as the First-Ever Creator-Led Multi-Media Platform for Latinas, Flagship Station Reyna 103.1 FM Debuts in Los Angeles

EVC
  • Reyna, the first creator-led multi-media platform for Latinas, launched on August 26, 2026, with a party at the GRAMMY Museum in Los Angeles.
  • The platform targets the 34 million U.S. Latinas representing $1.3 trillion in buying power through a blend of 80% Spanish & 20% English content.
  • Reyna operates across a dynamic mobile app, digital streaming at somosreyna.com, & an FM radio presence on Reyna 103.1 FM (KDLD) in Los Angeles.
  • Five founding voices were curated to cover leadership, fitness, bicultural identity, motherhood, & local culture: Adriana Gallardo, Vicky Loza, Tani Estefy, Raq-C, & Emily Tapia.
  • Two special creators focus on transformation & style: Sal Salcedo, who empowers self-love through hair, & Iván Poshenko, a celebrity fashion stylist.
  • Eduardo Maytorena, President of Audio, spearheaded the initiative to redefine radio brands for the modern bicultural Latina across mobile, social, video, & on-air channels.
  • Jacquelynn Carrera, Sr. Director of Audio Content, led creator curation to ensure the platform remains unapologetically Latina & representative of diverse experiences.
  • Reyna provides a 360-degree ecosystem for brands to connect authentically with Latina consumers locally & nationally via Entravision's media portfolio.
  • The launch event took place on Wednesday, August 26, 2026, from 6:00 PM to 9:00 PM, with media access available via email to kcerda@entravision.com.